Image source: www.carealgrp.com
True Internet Success requires mastery of 4 areas…

1. CALL OUT – The first step to Internet success is to get prospects to your site.  Many look to Search Engines for their traffic, but we like to balance that with traditional marketing.

2. CAPTURE – The next step is to have a decent design and good content.  I’m appalled at the lack of quality content and design the average agent website has. here is a science to this and it is important to understand.  You can address specialties such as New Construction, Investments and First Time Buyers.  With good content and design, you will capture more prospects by compelling them to inquire about something that actually means something to them.  Remember, home hunting is an emotional process.

3. COMMUNICATE – Once you’ve captured them, it is key to respond quickly.  There are great methods utilizing PDA (Personal Digital Assistant) phones that will make it effortless to identify and respond to the best leads before they inquire to your competition.

4. CLOSE – Don’t underestimate the power of good closing skills.  It is too easy for some to get a prospect all the way here and then just “give away” the information they ask for without closing for the appointment.